Analityka internetowa - Google Analytics 4, wdrożenie, integracja

The amount of data generated by Web users is growing exponentially. There’s no doubt – in the digital era the key to business success lies in information analysis and data monitoring.

Which activities bring short and long-term profits? How do various channels work together? And who exactly your customers and website visitors are? A far-reaching answer to each question gives you a significant advantage over your business rivals.

Data is the decisive factor in the case of businesses focused on services, as well as content portals, and e-commerce digital stores. Reach for the technological possibilities of cutting-edge web analytics and let our team of experienced specialists boost your analytical processes.

We will implement Google Analytics 4 in your business, combine the tool with your current marketing channels and help you find the most profitable marketing development paths.

IMPORTANT!

On July 1, 2023, Google officially shuts down Universal Analytics, the world’s most popular web analytics system. Its successor, the much more advanced Google Analytics 4 is now available.

Smartowski’s team cannot only carry out the migration for you, but also – what is crucial – keep and archive the historical data. Otherwise, it will be deleted automatically.

You’ve put a lot of time, money and effort into collecting data. Don’t let it go to waste by not taking action.

I want to save my data

Web Analytics with Smartowski

Full implementation of Google Analytics 4 including reporting
Historical data storage
Digital marketing channels integration and comparison
Effective coordination of digital marketing

Web analytics – why is it important?

The pandemic reality has greatly intensified the processes in the e-commerce market – in 2020 the number of online stores, content portals and service websites increased by over 33%. The market has grown noticeably and is still growing. Of course, the lockdowns have changed the pace but the number of entities and advertising budgets are still going up. At the same time, the digital advertising space has grown to a much lesser extent.

What does it mean?

The number of contenders competing for the same ad space is greater than ever before. Of course, the first thought that comes to mind is to increase advertising budgets but it is impossible to go above a certain limit. The second option is to expand the analytical capabilities that allow you to optimize your marketing activities and, consequently, increase their effectiveness.

With advanced analytics, you can run effective digital marketing with much better expense control. Spend less on the same activities than competing businesses.

Web analytics is a must in every digital activity, especially in e-commerce. It allows you to easily monitor your traffic sources and adjust your marketing strategy in the evolving conditions of the online market.

Try Smartowski especially when:

From the vast ocean of available reports you want to choose the ones that are most important for your business,

you want to identify bottlenecks and blockages choking your shopping funnel,

you are looking for an effective way to encourage a website visitor to become a customer,

you want to know the exact cost of customer acquisition,

you want to know the most effective sales sources in the store,

you want to correctly identify the strongest elements of your website and elements that negatively affect sales.

Try demo

Web Analytics with Smartowski – the scope of work

We prepare transparent reports according to your needs. Reports are based on data from Google Analytics 4. At the very beginning, we define together the scope of work,

We check your account settings and whether the campaign tracking codes were properly installed,

We present you proven methods of data storage and analysis,

We configure the monitoring of key activities performed by customers on your website (event tracking),

We optimize customer paths.

Web Analytics – what is it?

Web analytics can be defined as a set of activities aimed at collecting and analyzing the data that gives an in-depth look at your site’s performance. Web analytics greatly increases the accuracy of short-term decisions, which are required in the dynamic world of e-commerce, as well as strategic decisions that affect the business even in a broader perspective.

In a nutshell, web analytics allows you to choose the right steps, streamline processes and, consequently, increase the profitability of your business.

Smartowski’s certified specialists are true masters of analytical tools and data mining. With Verseo – a marketing agency that is a Google’s strategic partner – we also work with SEO, Google Ads, Facebook Ads, and many other branches of digital marketing on a daily basis. Trust not the theory, but the practical knowledge and choose a professional guide to the world of digital information.